We’re thrilled to announce a powerful enhancement to Upsiide’s capabilities: Statistical Testing is now built directly into both Idea Scores and Storyteller. This update empowers researchers with instant, in-platform significance testing- no downloads, no external tools needed.

Built-In Stat Testing in Idea Scores

Stat Testing is now seamlessly integrated into the Idea Screen reporting experience. With this release, you can instantly determine if differences between idea scores are statistically meaningful or just noise. Visual cues and confidence intervals help you interpret results with clarity and confidence.

• How it works: Toggle on Stat Testing in a completed study, choose your confidence level (80%, 90%, or 95%), and optionally select a benchmark idea (defaulted to the first idea). Other ideas will then display arrows- ↑ for significantly better, ↓ for significantly worse- making it easy to spot performance distinctions.
• Enhanced controls: Pin ideas, filter by audience segments, sort by key metrics, and hover over elements for tooltips rich with context. Export your findings as Excel, PowerPoint, or image with stat testing included.

Stat Testing in Storyteller Cross-Tabs

Statistical testing is now also enabled within Storyteller’s cross-tab tables, helping you surface meaningful differences between subgroups without ever leaving the narrative builder.

• How it works: In Storyteller’s table editor, select “Total %” as your display value (stat testing is not available with “Count”). Toggle on Stat Testing, select your confidence level (80%, 90%, or 95%), and optionally set a benchmark item. Comparisons will be made automatically across your items.
• Insightful indicators: Statistically distinct results are flagged with letters (A, B, C, …), arrows for directionality, and tooltips that detail confidence level and comparison groups. Minimum base size is 30 responses per subgroup, and Storyteller supports multi-select and grid questions. Export with stat testing included, and add footnotes for clarity in presentations.

Why This Matters

By embedding statistical testing directly into both Idea Scores and Storyteller, Upsiide enables faster, smarter decision-making. No more exporting data or manually running tests- just instant clarity and confidence, right where you need it.

What’s Next

Stat Testing now supports cohort comparisons across Idea Scores and Storyteller’s cross-tabs. Soon, we’ll expand these capabilities further—bringing even deeper analytic power to more parts of the platform. Stay tuned.

Want help navigating the update?

Take a deeper dive on these new releases through our help centre:

➡️ Built-in Stat Testing for Idea Scores

➡️ Stat Testing - Now Available in Storyteller

You can also reach out to your Upsiide customer success manager or pop into our chat widget- our team is here to help.

Upsiide's latest AI-Powered Tool

We’re excited to introduce Storyteller, a new way to bring your research to life on the Upsiide platform.

Storyteller lets you curate visually engaging, customizable decks using the insights from your study- no exporting, no slide building, just powerful storytelling, built right in.

Whether you're highlighting quant findings, showcasing video responses, or pulling together a summary for stakeholders, Storyteller helps you build polished reports that are ready to share.

What is Storyteller?

Storyteller is a presentation builder within your project that allows you to create custom decks using the content from your study- like visual cards, charts, video interview clips, and open-end responses. You can mix qualitative and quantitative insights to tell a compelling, data-backed story that’s completely tailored to your audience.

Core Capabilities

Expert-Enhanced AI

Turn raw data into rich, strategic reports in seconds- cutting time from analysis to impact. Combines smart automation with industry-informed logic, ensuring every insight is accurate, relevant, and thoughtfully constructed.

Built-in Statistical Testing

Quickly identify whether differences between scores are meaningful or simply the result of random chance. Storyteller makes this easy by surfacing statistically significant differences directly in your report- helping you determine if an idea is truly outperforming others in your study.

User-Driven Flexibility

Use Cobuilder to shape your report’s narrative in advance. Define your objective, choose key metrics, and input context to tailor the output to your goals- or let the AI handle it for you.

Cross Tabulations

A self-serve tool that lets users build cross-tabulations directly in the platform. Create Your Own Crosstab makes complex analysis fast, flexible, and accessible, unlocking insights in minutes instead of days.

Compelling Storytelling & Design

Automatically generated stories follow a clear, persuasive structure and are presented in a visually polished and customizable format, making insights easy to understand and act on.

Actionable, Proactive Insights

Highlights the most important trends and findings automatically- so you get more than just a summary; you get strategic direction.

Key Components

Insights: Singular, visualized data points explained in context.

Stories: Curated collections of insights, automatically built from your survey data.

Cobuilder: A creative toolkit for customizing your story’s direction, objectives, and featured data sources.

Why We Built It

Researchers spend up to 65% of their time digging through data and building reports. That slows down decision-making and limits the value of your research. Storyteller was built to change that- automating analysis, surfacing key insights, and helping you deliver high-impact stories instantly. With Storyteller, you can skip the heavy lifting of building presentations from scratch and instead focus on what really matters- telling a story that resonates.

How to get started

Navigate to your project and click “Storyteller” in the left-hand menu.

Click “+ Create Story” to start a new deck.

Define your data source and key areas you want your Story to focus on

Rearrange and edit blocks to shape your narrative.

Export as a PowerPoint when you're ready to share.

For a detailed walkthrough, check out our step-by-step guide.

Storyteller is available now in all projects.

Log in to explore it and start building your first story today.

Need help? Visit our Help Centre or reach out to our team- we’re always here to support.

We’ve upgraded Video Interviews to give you greater control and even richer insights—whether you want AI-powered probing or full manual precision.

What’s New

More control with two distinct modes:

AI-Guided Mode: Let the AI guide the flow with dynamic, real-time follow-ups. Ideal for exploratory research.

• Start with a main question to frame the conversation
• Add a follow-up direction to guide the AI on which direction it should take with its follow-up questions
• No repeats — built-in logic prevents redundant questions for a better user experience

Best for: Uncovering rich, conversational insights from authentic voices — revealing the emotion

Manual Control Mode: Perfect for structure and consistency.

• Define every question up front
• AI stays on script — no unplanned detours or deviations

Best for: Capturing clear, consistent data — ideal for concept tests, validation studies, and comparative research.

Enhanced Interview Creation

• Attach images to questions: Great for concept testing and visual feedback.
• Preview with a sample AI-generated script: See how a conversation might unfold, based on your inputs.
• Question count simplified: We've removed the need to select the number of questions—just focus on what matters.

Why This Matters

This update is about making interviews more human and more useful. Whether you're exploring a theme deeply or validating ideas precisely, you now have:

• Flexibility to go deep or stay structured
• Visual context to enrich responses
• A smoother, smarter setup process

By blending the best of automation and authenticity, we're helping you bring real customer voices into your decision-making with more clarity than ever.

➡️ Check out our docs to start making the most of the new Video Interview experience!

Upsiide - v3.13.6 > 3.13.22

We are thrilled to bring you an round-up of the exciting new features and performance enhancements introduced in the first quarter of 2025.

Our continuous efforts aim to create a more inclusive, efficient, and user-friendly platform, helping you gain valuable insights seamlessly. Here’s a roundup of what's new and improved:

Expanded Audience Marketplace

We're thrilled to announce the expansion of our audience marketplace, now connecting you with respondents from a wider geographic scope:

• North America: USA Spanish.
• Europe: Croatia, Finland, Ireland, Norway, Serbia, and Switzerland.
• LATAM: Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, and Panama.
• EMEA: United Arab Emirates
• Africa: Algeria is now accessible for your survey needs.

Streamlined Demographic Groups

In an effort to enhance the clarity and efficiency of survey programming, we've restructured key demographic elements:

• Flexibility in Survey Programming: Ethnicity and income questions have transitioned to the Screening Question Library. This adjustment allows for more tailored programming, aligning demographic groups precisely with your organizational preferences.
• Transparency in Pricing and Incidence Rates: Moving these questions enhances visibility into incidence rates impacting survey costs, allowing for better budget management and understanding of pricing dynamics.

Survey Accessibility Enhancements

• Improved Screen Reader Support: We've updated roles and ARIA attributes for modals and controls to enhance navigation, ensuring a more inclusive experience for users relying on assistive technologies.
• Enhanced Image & Zoom Accessibility: Proper roles and ARIA attributes have been applied to images, improving usability.
• Focus on Interaction: Visual cues have been hidden while providing ARIA labels for emojis and other UX elements when focused, offering clearer navigation.

Platform Usability Updates

• Survey Accessibility Bundle 2 & 3: With major upgrades including better emoji support in radio groups, improved color contrast, added ARIA labels, and descriptive alt text, ensuring accessibility across all visuals.

User Interface and Experience Improvements

• Improved User Visibility and Auditing: From better account and application management to stronger audit trails, these enhancements offer increased visibility and control while ensuring robust security.
• Interlocked Quotas UX Improvement: Now, edit interlocked quotas directly from the quota page with more visible CTAs and improved navigation.

Compliance and Performance Upgrades

• Higher Accessibility Standards: Consistent improvements have been made to align with global accessibility standards, emphasizing our commitment to creating an inclusive platform.
• Performance Enhancements: We’ve optimized our code base for smoother experiences by reducing payload sizes and improving script loading.

Upsiide 3.12.0

We are excited to announce the launch of our latest feature: Video Interview on Upsiide.

This innovative enhancement allows you to conduct video interviews that are moderated and analyzed by AI, providing you with valuable insights and a streamlined research process.

What You Can Expect:

AI Moderation

Leverage the power of AI to conduct interviews at scale. Simply provide your business needs and mandatory questions, and our AI moderator will handle the rest, dynamically probing for deeper insights.

Highlight Reels & Thematic Analysis

Once your study is complete, our AI will create highlight reels of the most significant moments from the interviews, identify key themes, and allow you to search through videos and transcripts based on these themes.

Downloadable Insights

Easily download highlight reels and transcripts to integrate them into your presentations or reports, ensuring you have all the insights you need at your fingertips.

Key Features:

- AI Moderation: Conduct interviews with an AI moderator that adapts to the conversation.

- AI Compiled Highlight Reels: Automatically generated highlight reels showcasing key moments.

- AI Summarization: Quick summaries of interviews for efficient analysis.

- Audio and Video Responses: Capture both audio and video responses directly on the platform.

- Rapid Analysis and Key Findings:

- Highlight reels for quick insights.

- Thematic analysis with illustrative video examples.

- Respondent Quality Checks and Balances:

- Visible human face verification.

- Age detection of respondents.

- Attention tracking to ensure engagement.

- Analysis of facial expressions and emotions.

- Filters for inappropriate responses

What You Should Know:

The AI moderator is designed to enhance your research capabilities by providing a scalable solution for conducting interviews while maintaining the quality and depth of human-led discussions. The highlight reels and thematic analysis will save you time and provide you with actionable insights that can be easily shared with your team.

We believe this new feature will significantly enhance your user experience and empower you to gather insights more effectively than ever before.

Explore our how-to guide to learn how to make the most of the AI Moderated Video Interviews feature!

We are thrilled to announce the launch of our latest update: Logic & Routing.

This enhancement is designed to simplify the process of conducting complex studies, providing you with powerful tools to create and manage your research with ease.

What You Can Expect:

Brand New Routing & Logic Block

Craft intricate rules for your studies, allowing for enhanced respondent targeting and multi-condition functionality for fielding that yields deeper insights.

User-Friendly Sidebar Interface

Easily navigate and manage your logic rules at a glance, making it simpler to comprehend the flow of your study.

Improved Question Groups

Take control of your questions by grouping them, assigning meaningful names, and utilizing logic to navigate or bypass entire groups. You can also randomize questions within each group.

Single Block View

Experience a more focused approach to viewing the elements of your study with the new single block view, allowing you to concentrate on one section at a time for improved clarity.

What You Should Know:

• The new Routing & Logic Block supports comprehensive logic for all question types, including multi-question and demographic logic.
• The sidebar interface streamlines your workflow, making it easier to understand routing logic throughout your studies.
• Organizing question groups allows for greater flexibility and control over your research design, including the ability to randomize questions.
• The single block view enhances your study experience by providing a clearer perspective on each section, helping you to maintain focus and improve your workflow.

We believe this update will significantly enhance your user experience and make managing complex studies more intuitive than ever.

Explore our how-to guide to discover how to leverage the new Logic & Routing features effectively!

We are excited to introduce our latest feature: Survey Export.

This new functionality allows you to export the contents of your study as a Word document, making it easier than ever to share and review your research.

What You Can Expect:

Comprehensive Export

Export all questionnaire information, including section names, questions, answers, logic, recall details, idea content, and tags.

Preserved Formatting

All formatting is retained in the exported document, ensuring that your survey looks just as it does on the platform.

Multi-Language Support

Generate different files for each language used in your study, making it simple to manage multilingual projects.

What You Should Know:

• Each language version of your survey will be exported into a separate file, ensuring clarity and organization.
• The export includes every detail of your survey, so you can review and share your study with complete confidence.
• The formatting of your survey is preserved in the Word document, so you won't lose any of the structure or style you've worked hard to create.

We believe this new feature will streamline your workflow and enhance your ability to share insights with your team and stakeholders.

Check out our how-to guide to see how easy it is to use the Survey Export feature!

Add a Rank Question to your next survey

This question type requires respondents to rank the different answer options. As usual, we have done it with a mobile first approach. Respondents can select the answers based on their preferences and even re-order them, by clicking or dragging them.

A few things to know:

1. You can have respondents rank all answers or select a specific count of responses for them to rank. That could be "Rank your top 3" as an example. In any case, respondents will never be asked to rank more than 10 answers, that would just not be a fun survey.
2. In report mode, you will have the average rank for all answers calculated automatically and will see the distribution of all ranks for the different answers. In a convenient way, you will be able to show only certain ranks and see the cumulative percentage of respondents that have ranked those answers in these ranks.

Download as SPSS

This will download all study data in multiple SAV files, one for each section, and packaged into a .zip folder.

1. You will have different different files for each section and they further break down into files for question answers, Idea info, Interest scores & Commitment scores depending on what sections you have in your study.
2. Idea Split files will be stacked data -you'll have multiple rows for the same respondent ID, equivalent to the number of ideas a respondent saw in the Idea Split

You can use these exported data files as inputs for advanced analytical tools.

Averages provide a single-number summary of response on a single-response scaled question. Averages is our version of 'mean scores' in research-speak.

Introducing Averages into Upsiide means that you can now more quickly distill complex data into a single number. This allows you to understand the data more quickly and/or convert the data into something more meaningful quickly.

Here you can see Averages in the context of our Idea Split module:

In order to turn Averages 'on' for your single-select scale questions, simply toggle 'Add Scale' (within Settings) in the question builder.

The introduction of Mean Scores into the platform means that you can now run a different type of stat-testing (t-tests) which often requires smaller sample sizes to find significant differences.