Stat Testing for Storyteller and Idea Scores

We’re thrilled to announce a powerful enhancement to Upsiide’s capabilities: Statistical Testing is now built directly into both Idea Scores and Storyteller. This update empowers researchers with instant, in-platform significance testing- no downloads, no external tools needed.

Built-In Stat Testing in Idea Scores

Stat Testing is now seamlessly integrated into the Idea Screen reporting experience. With this release, you can instantly determine if differences between idea scores are statistically meaningful or just noise. Visual cues and confidence intervals help you interpret results with clarity and confidence.

• How it works: Toggle on Stat Testing in a completed study, choose your confidence level (80%, 90%, or 95%), and optionally select a benchmark idea (defaulted to the first idea). Other ideas will then display arrows- ↑ for significantly better, ↓ for significantly worse- making it easy to spot performance distinctions.
• Enhanced controls: Pin ideas, filter by audience segments, sort by key metrics, and hover over elements for tooltips rich with context. Export your findings as Excel, PowerPoint, or image with stat testing included.

Stat Testing in Storyteller Cross-Tabs

Statistical testing is now also enabled within Storyteller’s cross-tab tables, helping you surface meaningful differences between subgroups without ever leaving the narrative builder.

• How it works: In Storyteller’s table editor, select “Total %” as your display value (stat testing is not available with “Count”). Toggle on Stat Testing, select your confidence level (80%, 90%, or 95%), and optionally set a benchmark item. Comparisons will be made automatically across your items.
• Insightful indicators: Statistically distinct results are flagged with letters (A, B, C, …), arrows for directionality, and tooltips that detail confidence level and comparison groups. Minimum base size is 30 responses per subgroup, and Storyteller supports multi-select and grid questions. Export with stat testing included, and add footnotes for clarity in presentations.

Why This Matters

By embedding statistical testing directly into both Idea Scores and Storyteller, Upsiide enables faster, smarter decision-making. No more exporting data or manually running tests- just instant clarity and confidence, right where you need it.

What’s Next

Stat Testing now supports cohort comparisons across Idea Scores and Storyteller’s cross-tabs. Soon, we’ll expand these capabilities further—bringing even deeper analytic power to more parts of the platform. Stay tuned.

Want help navigating the update?

Take a deeper dive on these new releases through our help centre:

➡️ Built-in Stat Testing for Idea Scores

➡️ Stat Testing - Now Available in Storyteller

You can also reach out to your Upsiide customer success manager or pop into our chat widget- our team is here to help.