Upsiide app improvements 🎉

“If it ain’t broke don’t fix it” is not a phrase we live by at Dig Insights.

When we built Upsiide, we wanted to reinvent the respondent experience to make it as engaging and effective as possible. A few years on, we know how successful this change has been. But much like with any tech product, stagnation is the enemy. We took some time, did research-on-research to test hypotheses, and looked at the latest user behavior research. This resulted in a couple of small but mighty aspects of the app experience.

Here’s a quick walkthrough of our most noteworthy improvements:

Re-ordered Commitment Experience

This release moves commitment (trade-off) screens to appear at the end of the idea screen instead of after each “like” or right swipe. Now, respondents will swipe/like all ideas up-front and then trade-off on all ideas sequentially. We’ve done research and A/B tested both experiences extensively. The two experiences are highly correlated (greater than 0.9 R-Squared correlation).

This does not change how Idea Screen questionnaires are created or how you should analyze the results post-survey. The key benefits of this re-ordered experience are an improved experience for respondents and and an increasingly stabilized Idea Score across and within studies.

Question Layout Changes

We’ve updated the layout for a couple of our question types, Idea Split, Single and Multi-Select, and Grid questions. Nothing has changed from a question creation standpoint, but it’s even more intuitive for respondents to answer these questions.

All In-App Gestures Modernized

Mobile and app behaviors continue to evolve and our app experience now reflects them. You’ll notice swipe up, tap and, more modern mobile behaviors reflected in our refreshed respondent experience.

Any questions about the above? Feel free to get in touch with your Customer Success Manager.

Chat soon,

The Upsiide Team